Page 62 - TBN-2015-1

浪马轮胎拥有许多认证如中国强制性产品认证、美国 DOT认证及符合欧盟REACH法令。“我们在2012年正式营 运前，花了2011年一整年的时间，取得马来西亚标准局 (SIRIM)的认证。对我们来说，我们能够在所有的浪 马产品贴上马来西亚标准局的标签非常重要，因为它代 表浪马产品符合马来西亚的标准和规格。它也为顾客提 供了性能、安全、可靠性，以及高效产品生产过程的保 证。”
据他指出，他们应该是第二家在本地市场获得马来西亚 标准局认证的中国轮胎品牌。
“目前，马来西亚并没有信誉卓著，广受认可的中国卡 车品牌 。作为浪马一个如此优良品牌的马来西亚独家经 销商，我们看到了渗透马来西亚市场的商机。当我和我 的商业伙伴一同建立这家公司，我们决定将它称为CB浪 马私人有限公司，就是为了反映我们对浪马品牌的信心 和将它发展成为知名品牌的心志。”
然而说来容易做来难，古洺珲承认首批浪马轮胎确实遇 到一些性能方面的问题。“为了解决问题，朝阳浪马轮 胎特别派了一些轮胎工程师到马来西亚来，一同研讨， 将马来西亚的气候、路况及应用列入考虑范围，改善轮 胎性能。”
目前，该公司引进了8种款型的浪马卡车胎，包括511和 326全钢胎体轮胎，328优质驱动轴轮胎及115全方位高速 公路轮胎。
“柔佛是我们目前的主要市场，我们大部分的客户来自 运输和货物业。去年，我们曾组团带客户参观中国朝阳 浪马轮胎工厂，成功建立了他们对产品的信心。”
古洺珲表示，客户对产品的回馈非常好。他宣称浪马轮 胎的里数可达80，000至100，000公里，视不同的应用而 有所不同。如果胎体保养得好，至少能够翻新一次。
“今年，我们准备好强力打造品牌知名度。我们深信凭借着 浪马轮胎的品质和来自中国朝阳浪马公司所取得支援，我们 绝对能够将销售网络扩展至全马各地。”他补充说。
However, it was easier said than done. Koo admitted that the first batch of LongMarch truck tyres faced some performance problem. “To address the problems, Chaoyang LongMarch Tyre sent its engineers to Malaysia and we worked closely with them to fine-tune the products, taking our Malaysian cli- mate, road conditions and applications into consideration.” Currently, the company had brought in 8 patterns to the mar- ket, including 511 and 326 All-Steel Casing Construction tyre, 328 Premium Drive Axle tyre, and 115 All-Position Highway Service tyre.
“At the moment, Johore is our main market and the majority of our customers are from the sand transport and cargo indus- try. We have brought our customers to Chaoyang LongMarch Tyre plant in China last year, which has instilled in them a confidence in the products.”
Koo said the feedback from customers was good. He claimed that the LongMarch tyre mileage could reach 80,000 to 100,000km, depending on application, and it could be retread- ed at least once if the casing was well maintained.
“This year, we are all set to build the brand. With the excellent quality of the LongMarch products and the support we have from Chaoyang LongMarch Tyre, we are looking to expand our sales network to cover the whole of Malaysia,” added Koo.
60 truck & bus news 2015/1