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d in Malaysia
tification, ISO 14001 environment system certification and ISO TS 16949 automotive quality management system certification.
According to Koo, the special character- istics of LongMarch products included the use of premium natural rubber, structure of four-belt layers that delivered high speed and durability, and optimised distribution of pressure on contact area. Its unique high performance rubber compound not only re- duced noise level, but also made the tyres heat up slower and release heat faster, re- sulting in a longer life span.
“LongMarch is the OEM supplier for many established companies such as Dongfeng Motor Coporation, FAW Group Corporation and North-Benz Company, China National Petroleum and China Shipping Logistics,” Koo added.
LongMarch tyres had achieved many certifications, such as China Compulsory Certificate, U.S. DOT Certification and EU REACH Regulation. “We spent the whole of 2011 applying and getting the SIRIM label approval before we officially began operation in 2012. It was important for us to be able to affix the SIRIM label on all of our LongMarch products as its presence attests that LongMarch products meet the quality requirements of a specific Ma- laysian standard or specification. It also provides customer an assurance of per- formance, safety and reliability as well as demonstrates an effective system for pro- duction processes.”
In Malaysia, according to Koo, there were probably 2 Chinese tyre brands that had obtained SIRIM certification.
“Currently, there are no well-established Chinese brand truck tyres in Malaysia. We see the opportunity and as the Malaysian sole distributor of such a good brand — LongMarch — we believe that we are able to penetrate the market. When I set up this company with my business partner, we de- cided to call it CB LongMarch Tyre Sdn Bhd as it reflects our confidence in LongMarch and our commitment to making the brand known in Malaysia.”
59 truck & bus news 2015/1
  Li Qing Wen, General Manager, Chaoyang LongMarch Tyre Co., Ltd. (5th from right – front row) &
Koo Meng Fui (4th from right – front row) with a group of customers on a visit to Longmarch factory in China
的朝阳浪马公司所折服。为了能够长期竞争,古洺珲强调品质和持续研发的重 要性,而这两项正好是朝阳浪马公司一直适时提供的。此外,该公司还取得了 ISO9001-2000品质系统认证、ISO 14001 环保系统认证及ISO TS 16949 汽车品 质管理系统认证。
据古洺珲说,浪马产品的特点包括了采用优质天然胶作为原材料、提供高速和 耐久性的四层带束层结构,以及均匀的接地压力分布。它独特的高性能 胎面胶 配方不仅降低噪音,而且生热较低和散热快,能使轮胎拥有更长的使用寿命。
“浪马是许多大企业如东风汽车公司、中国第一汽车公司、北方奔驰重型汽车 有限责任公司、中国石油天然气运输公司及中海物流等的原配胎供应商。”他 补充说。
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