Page 12 - TBN-2015-1

LOCAL INDUSTRIAL NEWS 本地业界动态
2014年马来西亚马赛地 商用车增长23%
马来西亚马赛地私人有限公司业绩表现出 色，总销量达9，419辆，比去年同期间 的销售量增长17%。末季亮眼的销售成 绩，按季增长46%，即在每月销售超过900辆助益 下，推高了公司的全年表现。
马赛地商用车也按年增长23%，199 辆的成交量来自 Interway运输私人有限公司、Hexagon Highs运输私 人有限公司、Swift 货运私人有限公司等。在向SWM 环保私人有限公司交付车子后，扶桑以超过2，000 辆的可持续性销售为2014年画下句点。
该公司的双位数销售增长主要来自轿车领域的年度 零售量。马赛地的轿车销售量从2013年的5，388 辆，按年上涨29% 至6，932辆。
主力车款如C、E及S-Class马赛地汽车的销售量 最高，与2013年比较，上扬11%至4，575辆轿 车。2014年3月推出的旗舰S-Class车系，重新定义 豪华车的基准。代表着马赛地公司“愿景完成”的 S-Class销售量标青，已售出635辆，达致惊人的 388%同比增长。
2014年推出的新一代小型车CLA和GLA，合计共售出 2，323 辆，和去年比较，取得100%的成长率。
“去年对马赛地来说，在各方面都是了不起的一 年。我们在销售量方面创下了新高，特别是轿车领 域。随着小型车产品组合的推出，我们在整个产品 线上展现力量，让客户体验我们所创下的历史性最 高水平。”马来西亚马赛地总裁兼首席执行员福尔 杰(Roland Folger)表示。
马来西亚马赛地也在其分销网络达到了许多里程 碑，包括斥资6千万令吉设立Hap Seng Star Bal- akong Autohaus和注资1千万令吉为蒲种Hap Seng Star Kinrara Autohaus提升设备，以便为客户提供 更好的服务。
2014 Mercedes-Benz Malaysia Commercial Vehicles
Posts 23 Per cent Growth
From left : Hilke Janssen, Managing Director of MBSM, Martin Brengartner Chief Financial Officer and Vice President, Mark Raine, Vice President, Passenger Cars Sales and Marketing, Roland Folger, President and CEO, Albert Yee, Vice President, Commercial Vehicles Sales and Marketing and Michael Moh, Vice President, After Sales of Mercedes-Benz Malaysia.
Mercedes-Benz Malaysia, riding on a wave of phenomenal results, charted a 17 per cent year-on-year increase in sales of 9,419 units. Aided by a strong 2014 fourth-quar- ter result of 46 per cent growth, the surge was driven by consistent sales of more than 900 units monthly.
Mirroring the uptrend was Mercedes-Benz Commercial Vehicles that presented a 23 per cent growth, registering 199 units from fleet deals with Interway Transport Sdn Bhd, Hexagon Highs Transport Sdn Bhd, Swift Haulage Sdn Bhd, among many others. Fuso rounded off 2014 with sustainable sales of above 2,000 units in 2014 following its final delivery to SWM Environment Sdn Bhd.
The company’s double-digit sales increase was led mainly by an- nual retail volumes from the passenger car segment. Sales of Mer- cedes-Benz passenger cars rose 29 per cent to 6932 units from 5388 units in 2013.
The registered bread and butter models, namely C-, E-, and S- Class totalled 4,575 units cumulatively, an 11 per cent increase compared to 2013. The flagship S-Class redefined the luxury benchmark with its all-new generation model that was launched in March 2014. Representing a ‘vision accomplished’ for Mercedes- Benz, the S-Class posted phenomenal sales of 635 units, surging 388 per cent since 2013.
Completing the New Generation Compact Car (NGCC) family were the CLA and GLA. Newly launched in 2014, both contributed 2,322 units to sales growth, a near 100 per cent jump from the previous year.
“This past year has been incredible for Mercedes-Benz Malaysia in every way. We saw record sales, especially in the passenger car segment. We flexed our muscles across the entire product line with the NGCC portfolio and brought customer experience to an all-time high,” said Mercedes-Benz Malaysia President and CEO Roland Folger.
Mercedes-Benz Malaysia also achieved several milestones in its dealer network, including the expansion into the Southern Klang Valley with launch of the RM60-million Hap Seng Star Balakong Autohaus. Determined to further enrich customer experience, Hap Seng Star Kinrara Autohaus underwent a RM10-million upgrade in 2014 to offer a total solutions service under one roof.
10 truck & bus news 2015/1