Page 40 - TBN-2016-1

LOCAL INDUSTRIAL NEWS 本地业界动态
Mercedes-Benz Malaysia and Hap Seng Star Opens New Au
Mercedes-Benz Malaysia Sdn Bhd and its authorised dealer, Hap Seng Star Sdn Bhd, launched the deal- er’s seventh Autohaus in Malaysia. With an addi- tional RM30 million in investments, the launch is said to rep- resent the start of a long-term expansion plan for Hap Seng Star to enhance its reach to customers in East Malaysia, beginning with the HSS Miri that was launched in May 2015.
Speaking at the opening of the Mercedes-Benz Hap Seng Star Kota Kinabalu Autohaus (HSS Kota Kinabalu), Mer- cedes-Benz Malaysia President and CEO Dr Claus Weidner said: “HSS Kota Kinabalu is a positive step in developing our dealer network, especially in East Malaysia. Our presence in this region dates back to 1969 and our partnership with Hap Seng Star has served to strengthen it. Hap Seng Star has fully embraced an ‘enduring passion’ for the Mercedes-Benz brand and business that continues till today.”
Seen as the result of a successful partnership between deal- er and distributor, HSS Kota Kinabalu is strategically located with greater accessibility and visibility to customers. Housed on the Ground Floor of Plaza Shell at Jalan Tunku Abdul Rahman, HSS Kota Kinabalu is spread across 7,346sq ft.
Mercedes-Benz Malaysia and Hap Seng Star Expands In East Malaysia. Present at the launch of the Malaysia Sdn Bhd, Vice President, Sales & Marketing Passenger Cars, Mark Raine; Mercedes-Benz Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Sdn Bhd, Chief Executive, Wong Leh Seng
马赛地马来西亚和Hap Seng Star
赛地马来西亚私人有限公司与授权经销商Hap Seng Star私人有限公司，一同推介该经销商在马来西亚 的第7家Autohaus。据悉，这家Autohaus额外投资
了3，000万令吉。该推介礼代表着Hap Seng Star (HSS)长 期扩展计划的开始，从2015年推介HSS美里起，以加强他们与 东马客户的接触。
马赛地马来西亚总裁兼首席执行员怀德博士(Dr Claus Wei- dner)在Hap Seng Star哥打京那巴鲁(HSS Kotakinabalu) 的推介礼上表示:“HSS哥打京那巴鲁是我们开发经销网络， 特别是东马网络的一个积极步骤。我们从1969年就在这个区域 里，我们与Hap Seng Star的伙伴关系是为了巩固我们的市场 定位。Hap Seng Star对马赛地品牌和业务的‘持久激情’一 直延续到今天。”
HSS哥打京那巴鲁的地点极具策略性，能见度高，方便客户进 出。位于东姑阿都拉曼路蜆壳广场一楼的HSS 哥打京那巴鲁的 面积为7，346平方尺。
该Autohaus由11名训练有素的员工打理，为客户提供新标杆的 客户体验。拥有无数获奖纪录的陈列室和20万令吉的投资，这 家最新的Autohaus据说融合了马赛地陈列室指导和规定，也就 是马赛地呈现系统II (Mercedes-Benz Presentation System II )的主要特征。
“与马赛地的理念一致，我们的承诺从品牌延伸至确保产品
This Autohaus is managed by 11 employees who are trained
to offer a new benchmark of customer experience. With a
track record of award-winning showrooms and an investment 马
of RM2 million, Hap Seng Star’s latest Autohaus is said to incorporate key aspects of the Mercedes-Benz Presentation System II (MPS II), an extensive guide to showroom design.
“In line with Mercedes-Benz’s philosophy, our commitment to the brand stretches from ensuring product and service qual- ity, to providing innovative solutions to our customers. Since 2004, we have forged a path with many milestones in the Mercedes-Benz Malaysia network expansion, recognition of our Autohauses and distribution rights of passenger cars and commercial vehicles. HSS Kota Kinabalu serves as a testament to our continued dedication towards upholding the Mercedes-Benz brand and on-going expansion strategy in East Malaysia,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Execu- tive of Hap Seng Star Sdn Bhd.
The Mercedes-Benz workshop in Inanam was also refur- bished as part of this development. Providing after-sales services to Mercedes-Benz passenger cars and commer- cial vehicles, the 24,000sq ft workshop is expected to ac- commodate the growing after-sales service demands in Kota Kinabalu. At present, the MPSII-compliant workshop has a work bay capacity for 14 passenger cars and two commercial vehicles providing general repair and body and paint work.
38 truck & bus news 2016/1
哥打京那巴鲁开设新Autohaus