Page 68 - TBN-2014-5

Dongfeng Trucks Enters World Market
Dongfeng Trucks is a leading truck brand in China and pro- duces heavy and medium duty trucks. In September 2014, Dongfeng Trucks will make its first appearance at the 65th IAA Exhibition in Hanover. The company will display three trucks at the show: Dongfeng KX, Dongfeng KL and Dongfeng KR.
The parent company, Dongfeng Group, is currently ranked 113th in the Fortune 500 list of companies with a revenue of US$74 billion.
Dongfeng originates from the Chinese culture and is developed based on trust, craftsmanship and well proven global techniques. Its product range consists of four different models: Dongfeng KX, a new truck for fast and efficient long haul operations; Dongfeng KL for heavy long haul and regional distribution; Dongfeng KL for heavy construction, mining and other off-road operations; and Dongfeng KR, a medium truck for regional and local distribution as well as construction operations.
“By participating in the IAA, Dongfeng Trucks will reinforce the awareness of our brand and products and further develop partner- ships around the world,” says Gary Huang, President of Dongfeng Trucks. “Besides, Dongfeng Trucks will be represented by an entry
in the 2014-2015 Volvo Ocean Race, which we have taken as part of our global marketing strategy.”
Dongfeng Trucks has established marketing and service networks in Southeast Asia, Africa, South America as well as Eastern Europe. The company continues to expand its worldwide sales and service network in new markets.
东风卡车进军世界市场
东风卡车是中国领先的品牌，中型重卡和重卡制造 商。 2014年9月间，东风商用车有限公司将首次 参与第65届德国汉诺威商用车展(IAA)。 该公 司将在展会中展出东风KX、东风KL及东风KR。
东风母公司--东风汽车集团股份有限公司以740亿美元的营 业收入，在2014年《财富》500强排名113位。
东风的起源来自中国文化，并以诚信、工艺及已获证实的全 球技术，进行研发。它的产品系列包括4大不同的车型:东 风KX，能够满足快捷高效长途运输的新卡车、东风KL，适合 长途载重及区域运输、东风KL，适合重型建筑业、采矿业及 其他越野操作，以及东风KR，适合区域和本地运输及建筑业 的中型卡车。
“我们希望通过参加汉诺威商用车展，在全球范围内推广东 风品牌和商品，发展良好的合作关系。”东风商用车有限公 司总经理黄刚说:“除此之外，东风商用车有限公司于2013 年独家冠名东风号，组建东风队参加2014-2015年富豪环球 帆船赛，这项比赛也是东风商用车在全球市场传播东风品牌 的重要平台。”
66 truck & bus news › 2014/4